Sweetheart I’m so excited about this topic! Few months ago Instagram created a feature which allows us to showcase longer videos, and it’s called Instagram TV {IGTV}.
This feature is really grate for businesses that are on Instagram already, but not only. It’s a feature that allows EVERYONE to showcase their talents. It’s a NEW amazing way to let people know what you have to offer, and introduce your business , and or yourself.
So darling, if you have an Instagram profile, or an Instagram Business profile, you should look into it AND START PLANING New CONTENT.
How does it work, is it different from YouTube?
Instagram TV (IGTV) is both a new section of the Instagram app, and a new standalone app in its own right for iOS and Android. With the standalone app, videos will begin playing automatically once you open it. In the original app you have to open the IGTV section, where you will be able to see video content from people you follow. The videos will be displayed vertically and full screen. So you have to keep this in mind while creating video content for IGTV. Also keep in mind that those videos need to be optimized for viewing on a phone. The difference is that those video’s won’t be limited to one minute, as the videos that you can post on your Instagram profile.
Those videos for normal profiles can be 10 minuets long, unless you have big followup, then you will be upload videos up to an hour long. People can comment on the IGTV videos, and send them to friends {as with YouTube videos}. Instagram are not paying anyone for content on the app and they don’t currently have plans for advertising. This might change in the future… But for now it’s Add FREE, which is a great news in my opinion.
Officially Instagram are marketing IGTV as a star-making opportunity, as anyone ‘will be able to become famous’ using it. Following the official launch of IGTV, a blog post from Instagram stated: ‘Younger audiences are spending more time with amateur content creators and less time with professionals.’ So… the floor is yours… Anyone can have a go!
HOW TO GET STARTED WITH INSTAGRAM TV & UPLOAD YOUR FIRST VIDEO IN 3 EASY STEPS:
1. Create your Instagram TV channel.
The great news is, that Instagram made IGTV super simple and easy to use. To create your personal IGTV tap the TV icon in the top right corner. Then click “Create Channel”, and you are DONE!
2. Locate Your Instagram TV Channel on your profile.
After creating your IGTV channel, go to your profile page. The IGTV icon should be visible on the left side of your screen, just next to saved stories.
3. Upload your 1st Video to your Instagram TV Channel.
To upload a video click on the IGTV icon and then click on the “+” as shown in the photo below. When you tap the “+” you will get access to your video files in your camera folder. Pick a video you want to share… and VOILA! You just created your personal Instagram TV channel, and uploaded your very first video! And I’m so happy that we have done it together. Congratulations sweetheart!
Do you need extra inspiration and motivation to start posting? To help and get you started, I’m sharing 3 Content Ideas with you.
3 CONTENT IDEAS FOR INSTAGRAM TV VIDEOS
Tip 1: Introduce yourself, your business, and the products you offer
Talk about who you are, what you and your business stands for, who is your product/service for, and what you actually offer. Make it easy for people to know what they need to know about you, and your business. Answer all the “first” questions before your potential clients even ask them! Talk about your reason WHY. Show examples of what people can expect when hiring, and buying from you… and give them the chance to find out whether you are the business and services they need!
Tip 2: Share behind the scenes
Share your process. Show your workflow… Share how you do what you do. Show why you do what you do! And share sneak peeks of your life.
Tip 3: Create Q & A Video’s
Do your clients often come back with the same questions regarding you, your business, or and what you offer? I know mine do! So how about addressing those questions? It’s a great way to connect and it really make people feel heard and listened to. Sharing knowledge and helping people it’s such a great way to connect and eventually to grow your business.
ADDITIONAL BONUS Gift! FREE eBook: “How to get started with INSTAGRAM TV? “
Sweetheart make sure to get your FREE eBOOK here!
This is it for now! Now go and have some fun. If you didn’t yet, open your IGTV Channel, make the first video, and start sharing. Start engaging and connecting. Shine on beautiful light!
With Love,
Marta
Ps. Sweetheart are we connected? If not, come over to Instagram, like my IGTV channel, follow my Instagram account @martahurtadophotography. Let’s share, motivate and inspire each other to take action.
Stay connected!
Website: martahurtado.com | Facebook: Marta Hurtado Photography
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